When you book a wedding photographer you are trusting in that person to capture your special day and trust isn't won easily.
That is why I include pre-wedding photoshoots as they help build up a level of trust before the big day. It therefore helps reduce the bride and grooms stress. If the first time you have any sort of formal photographs taken is on your wedding day it is another new thing to deal with.
So when I asked Louise & Adrian, during their pre-wedding photoshoot, to pose against a large expanse of, frankly, knackered brickwork we started the process of building trust - 'is he mad?' which, once they viewed the photo turned to 'the photo looks pretty good doesn't it' - you get the idea. The more we shot and the more they saw the results the more trust we built.
A little trust can go a long way.